The string of Olympic round from 1998 onwards had its climax in late 2003 when many Boca fans begin to believe that winning an Intercontinental Cup was an everyday thing. And arrival in Japan for the third time in four consecutive seasons, not just repositioned the club in the world, but was the spearhead for the CD, headed by president Mauricio Macri, you drool occurred the most innovative ideas in this little theme of management (?).
So, Boca appeared in society for the first time in the Clausura 2004 with a novelty in the history of the club: the use of a second sponsor, but located on the sleeves of the shirt.
brand that formed part of the experiment released on February 15, 2004 at the Bombonera against Gimnasia was the Goodyear tire company. And I say experiment because except in cases as a workshop or well-seasoned team on the rise, in the Argentine top flight was not at all widespread use of the sleeve as a place to carry advertising. From 2004 onwards, and accepted, Boca showed other examples such as Unicef \u200b\u200bin 2008 or the Total Lubricants in 2009.
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